This certainly looks like direct evidence that T-Mobile and Sprint's aggressive marketing campaign is having a dent on AT&T. A new marketing program was just announced by AT&T and it is just like the promotions that Sprint and T-Mobile have been pushing. AT&T is now offering up to $650 in credits of their own to get folks to switch to them. This is just like what Sprint and T-Mo have been doing for a while now.
This deal can even be stacked with AT&T's recent BOGO (Buy One, Get One) smartphone offer. You can also pair it with their previous unlimited data for DIRECTV or U-Verse customers offers. This offer and the BOGO offer expire on March 31st. Here's a breakdown of the details from the press release.
We want to make it as easy as possible. Here’s how our Switcher Offer works:
- Purchase a new smartphone on AT&T NextSM, activate a new line of qualified postpaid wireless service with AT&T, and port your number from Verizon, Sprint or T-Mobile.
- Trade-in your current eligible smartphone (minimum $10 value) online or in our stores and receive either AT&T store credit or an AT&T Promotion Card in the amount of your trade-in value.
- Submit the final statement from your previous carrier online.
- Receive an AT&T promotion Visa pre-paid gift card in the amount of the early. termination fee or device balance owed on your final bill minus your trade-in value.
- Receive total credits of up to $650.
- Available to new and existing customers.
- Both phones must be purchased on AT&T Next, our popular installment plan, as follows:
- The first phone can be a new line or an upgrade.
- The second phone must be a new line and purchased on AT&T Next 24.
- Add both phones to a qualified plan, like Mobile Share Value, for as low as $70 a month for two phones.
- After 3 bill cycles or less, you will start to receive up to $650 spread out over 30 monthly bill credits.
- Just pay tax on both phones at sale.
Source: AT&T