ummm I know this sounds dumb but where is the factory reset? I can't seem t find it
Contacts, emails and calendar entries are already backed up. Your phone just accesses them. What apps you've downloaded and paid for is saved but you'll have to reinstall. Text messages are not saved, but there are a lot of apps that can do it for you, so just do that before you reset. Phone logs will also be gone. Another thing that caught me by suprise is that you have to activate it over the phone like when you first got it. Just choose 1 and you'll be all set.