It looks like Amazon plans to go "all out" for their Super Bowl ad buildup. They have hired Alec Baldwin (channelling his Jack Donaghy character from the show "30 Rock"), and he is teamed up with Dan Marino as they are preparing for the upcoming Super Bowl. In the commercial, while the two are planning for their Super Bowl event, they use the Amazon Echo to "educate" themselves on what a "snack stadium" is.
It's a small, silly, but humorous method for showing off a small tidbit of the Amazon Echo. You can see the commercial in the thread below. Let us know what you think of it.
Here's our dedicated Amazon Echo section for further discussion: Amazon Echo