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Not surprised by RIM, in that I have seen (far too many) soccer moms (ok, and dads, I don't want to be sexist) that think the Blackberry is the end all be all device so you can keep Little Johnny's soccer schedule and still e-mail the PTA... plus it comes in pink (ok, that may be a bit sexist, but that is why they made a pink one... so I think it is fair to say).
Not surprised by RIM, in that I have seen (far too many) soccer moms (ok, and dads, I don't want to be sexist) that think the Blackberry is the end all be all device so you can keep Little Johnny's soccer schedule and still e-mail the PTA... plus it comes in pink (ok, that may be a bit sexist, but that is why they made a pink one... so I think it is fair to say).
Not surprised by RIM, in that I have seen (far too many) soccer moms (ok, and dads, I don't want to be sexist) that think the Blackberry is the end all be all device so you can keep Little Johnny's soccer schedule and still e-mail the PTA... plus it comes in pink (ok, that may be a bit sexist, but that is why they made a pink one... so I think it is fair to say).
Remember... we a talking "consumer" customers here... The Pearl was the the first (and only) RIM phone that looks... well... like a phone, and is also available as a clamshell (and it is available in pink for the soccer mom). That makes it a little less mind boggling (I think).
RIM, like Apple is no dummy in marketing. When was the last movie where you didn't see a Mac on the desk or a Blackberry in the hand. Sell a product as a lifestyle and push it. RIM has been the standard for so long in business and emailing. It's old and they decided to move into other fields way too late. It works but the experience isn't as nice.
Yea this shocked me; "Dominating the survey, however, was a desire for RIM's BlackBerry handsets. Among those asked in November which smartphone they planned to buy in the next three months, 18 percent—a higher percentage than for any other device—said the BlackBerry Pearl, while another 13 percent named the BlackBerry Storm"