Essential for Sale, new phone canceled

[me just sayin]

It is being reported that Essential is canceling their next phone and the company is now for sale. I am a bit disappointed to see it go. I guess only selling 150k phones can put a damper on things. It had potential and maybe the buyer will carry on. I wonder who sold more phones, Essential or Amazon Fire?

It's barely a year since Android founder Andy Rubin launched Essential, a new smartphone startup, and he's already considering giving it up for sale. According to Bloomberg, Rubin and co. has hired Credit Suisse Group AG to consult on a possible sale and apparently already have attracted at least one potential buyer.

Essential reportedly cancels next phone, considers sale

 

[danDroid]

This isn't surprising. It's so hard to compete in the smart phone category these days. It seems like a two horse race now (Samsung + Apple).

The big question is who would want to purchase the company?

 

[xeene]

That was predictable after 88k sales. Was a failure from the start if you ask me.