It's hard to dispute that HTC was up to some duplicitous chicanery when they recently launched the HTC One A9, because it looks nearly identical to the Apple iPhone 6. Sadly, they have taken their hypocrisy to an all new high. Not only are they basically copying the overall design aesthetic of Apple's iPhone, but their latest video commercial for the device blatantly copies one of Apple's old commercials from the eighties.
The new One A9 commercial even has the audacity to blatantly use "kicking Apple" imagery, even though the commercial itself and the product it portrays are copies. What's most egregious is that the commercial admonishes us to "be Bold, Loud, Free & Brilliant," even as the content "apes" Apple's marketing tactics. The final critique of this commercial is that it barely even showcases the phone that it is trying to sell us.
We can applaud HTC for a commercial with high production values, and even give them credit for creating something that does grab your attention, yet the blatant hypocrisy just smacks you in the face. Perhaps HTC gave up trying to be "brilliant" and just decided to troll the average consumer who are easily enamored by all things "Apple." Check out the video below and let us know what you think?
