OK, here's what I don't understand, and I'm sure this has come up before:
My $200 SGS3 was a subsidized price: Verizon paid the bulk of the retail price to lock me into a 2 year contract. I get that, and I have no problem with it. I'll need phone service for those two years, and it will be with Verizon anyway, so whatever.
BUT...if I had bought the phone at retail for $600 (or whatever), I'd STILL have to pay the same amount per month, right? Same plan, same cost. So, technically, I'm not paying VZW back on a monthly basis for the phone, because people who buy unsubsidized phones DON'T pay $30 less for the same plan, right? The only difference is that they can cancel their plan at any time without penalty and switch carriers. That's not worth an extra $300-$400 to me. But I completely understand that it is for some folk. I'm not judging or mocking.
I'm just saying that IF I'm going to stay with VZW anyway, and IF there's no monthly payment difference between subsidized and unsubsidized, THEN it's better to buy subsidized. Also, Verizon never gets that subsidize money back from me, right?
For the record, I have no plans to change carriers, I like VZW's coverage, call quality, and phone selection.