Millennial Media's Q3 Data Shows Ads/Impressions for Android Doubled Over iOS Devices

[dgstorm]

Millennial Media released their third quarter marketing research data. Their data reflects the number of ads/impressions that are viewed on mobile devices. This criterion obviously gives more of an indicator of how much a device is used as opposed to how many there are out there, but it is still statistically significant for judging the relative growth of a product. Apparently, ads/impressions for Android devices doubled over the number of iOS devices. This is based on the quarter that ended last month, and shows that Android accounted for 56% of impressions. As you can see from the pie chart, Apple had 28%, while RIM dropped to a paltry 13% share, with Microsoft and Symbian sticking to their minimal 1%.

If you rank specific devices or manufacturers, instead of Operating Systems, things look different with Apple's iPhone topping a couple of lists. It's interesting to note how many folks are still using older devices, but not really surprising in retrospect. Here are some more lists below:

Source: Android.net via BGR and Millennial Media

 

[kodiak799]

Interesting, since I think the last time I saw this data, maybe 1Q11 or 4Q10 Android and IOS were neck-and-neck. I wonder how double the ad-impressions translates to profits for developers, since clearly they make less purchase revenue on Android.

Also, I wonder if this is US-only. Because while many questioned the data that Sammie outsold Apple in Q3, the data would suggest HTC and Moto outsold Sammie, as well.

 

[akhenax]

The OG Droid is number 4, for the top 20 mobile phones for Q3 2011! :icon_eek:

 

[rck76]

The OG Droid is number 4, for the top 20 mobile phones for Q3 2011! :icon_eek:

Hey, it was awesome until I accidentally broke it.

sent from my liberated bionic using transparent Droid forums

 

[chewy74]

Long live the droid!!!


drooooooooid

the og droid is number 4, for the top 20 mobile phones for q3 2011! :icon_eek:

 

[kodiak799]

I love how Apple has somehow gotten the IPhone counted as one unit in these surveys, eventhough it actually represents 3-4 different models sold in the market at different price points. You might as well combine Moto's Droid, Droid 2, and Droid X (or Sammie's Galaxy S line).

And how is LG Optimus #2? That came out of nowhere.