It looks like Motorola decided to extend their excellent sale price of the Moto X. Last month they announced you could get an off contract Moto X for $125 off of the regular price of the 32GB and 64GB models, and $100 off the 16GB model.
The offer was meant to end on July 31st, but it looks like Moto had a bit more in inventory to blow out, because they extended the offer to August 7th. Of course, many of us are anxiously awaiting the launch of the Moto X+1, but for those who need a smartphone now and want to save some money on a great device, this is practically a steal.
Source: Motorola