Netflix is famous/infamous for their unpopular price increases. A couple of years ago they had a marketing fiasco when they started charging a separate fee for disks vs. online streaming. Since then their reputation has recovered somewhat, and customers have been flocking back to the convenient service. It appears they are getting brave again, as the company's CEO Reed Hastings recently sent a letter to shareholders indicating they are planning a new price increase.
To be clear, this move will not be nearly as wallet-wrenching as the previous faux-pas. Hastings suggested it will be a $1-2 dollar price increase. He also made it clear that it will only be for new customers signing up for the service. He plans to keep a temporary price freeze for folks who are currently signed up. He didn't indicate how long the price will stick for existing customers, but said it would be for a "generous period of time."
The primary purpose for the price increase is to help "acquire more content and deliver an even better streaming experience.” It seems like if you were mulling over getting/re-getting the service, now might be a good time in order to lock in a solid cheaper price for a while.
Source: re/code