If you prefer the familiarity of iTunes, you have iTunes Helper, or DoubleTwist for options. DT offers a movie converter when you DL their software, but I haven't played with it. I'm not a fan of iTunes really, but I already had playlists built in it when I got the Droid. DT was great, (altho slow) with simplistic syncing of just the playlists I chose rather than my entire library, or manually filtering through various folders to drag and drop. Had issues with DT recognizing my kids generic mp3 player, so I grabbed Itunes Helper, and that worked out well.