New Localytics Study Shows Samsung's Dominance is Growing

[dgstorm]

Is it Android taking over the world or is it Samsung? A new report from marketing research firm, Localytics, suggests that the Samsung brand is becoming more prolific than Android. In fact, in their recent study, Samsung held 8 of the top 10 Android devices in use globally, and the SGS3 was in the number one spot. Here's a full quote from the Localytics post,

Android has a new top device, and to nobody’s surprise it’s another variant of the Samsung Galaxy. The Samsung Galaxy S III took over the top spot in January from its older brother, the Samsung Galaxy S II, and Samsung’s place as the dominant Android device maker continued: of the top 10 Android devices in January, eight were made by Samsung, and seven were some variant of Samsung Galaxy.

Only Amazon’s Kindle Fire and Motorola’s Droid RAZR managed to crack Samsung’s stranglehold on the top 10. In fact during January, Samsung as a whole made up 47% of Android devices worldwide. This is nothing new, however, as Samsung accounted for 47% of Android devices in December, 2012, and 48% in November.

It’s interesting to note that despite their overall Android dominance, Samsung does not hold the number one spot for Android tablets; that honor goes to the Amazon Kindle Fire, which accounts for 37% of all Android tablets, the vast majority being US-based. After December’s huge growth in Android tablets, the Fire’s successes may show why Samsung’s share of total Android devices is holding rather than growing.

Methodology
Localytics provides analytics and marketing tools for mobile app developers and marketers. Data for this study reflects all devices worldwide seen by apps with Localytics integrations, and covers the full month of January, 2013.

Learn more about Localytics app analytics and app marketing solutions, or contact us with any questions about how Localytics can improve your app marketing strategy.

What do you guys think of this study? Is Samsung getting so big they might start to overshadow everything? Could they pose a serious threat to even Android itself?

Source: Localytics

 

[johnomaz]

I don't think they are a threat to Android. Without Android, Samsung's mobile division is nothing at all. Hardware is only half of the equation. Android and where it has come in the past couple of years is what has made Samsung great.

 

[xsylus]

I'd be more likely to go with Samsung if they released a kick-butt device that had a physical keyboard. :nerd: