Nexus Protect Could be Coming Soon to Counter AppleCare

[dgstorm]

An intriguing new service was spotted on the Google Play Store. Here's a quote from the folks at AndroidPolice who found this intel,

Over the last few days references to something called "Nexus Protect" have appeared in listings on the Google Store. Don't bother looking for it in the tiny type at the bottom of the page - it isn't actually visible unless you dig into the page source. If you do, you'll find the following phrase (which appears to be integrated as a toast-style pop-up text):

"You can’t add this phone unless it has the same Nexus Protect choice as other phones in your cart. You can update your choice or purchase this phone in your next order."

Although there are obviously no details, the hot speculation is that this will be some type of accidental protection plan service for Nexus devices, meant to be a counter to the new AppleCare protection service. What do you folks think? Is this something that will be a welcome addition to Nexus owners?