I have never liked the reviews this guy from wirefly gives. They're very un-professional and half the time he does little to no research before hand. I would take this "Schmack Down" with a grain of salt. Go look at both phones in the store, and come up with your own opinions, I personally like the Rezound more, I'm a fan of sense, and the build quality of LG's phones and previous endeavors with LG support have all been sub-par. The LG's UI is--like someone else already mentioned--like a cheap Touchwiz knock-off. Which I didn't really enjoy other than the fact that it's pretty bare-bones. The LG's screen to me may seem slightly deeper in tones and blacks (emphasis on slightly) but it also has a slight contrast problem (at least on the models I viewed) and it's got a slight as I like to call it Oompah-Loompah effect on people and some objects. The Rezound's screen may not show up in direct sun-light as well as some others, but I feel that the screen has the best quality overall, especially noticable when watching blu-ray files etc. I know I didn't touch on a whole lot in my explination, but It's just a quick look at how I feel about it all, and again. Go check them out and make your own assumptions and opinions, because at the end of the day. It's whether YOU are happy with the phone or not, not that someone else is.