[Rumor] Moto G Possibly the Final Name of the Moto DVX

dgstorm

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We just recently caught wind of a report talking about a new Motorola device called the Moto G. It was a new trademark that was noticed in a Google filing. Of course, speculation ran wild, with some folks suggesting it would be a Google Edition of the Moto X. If today's latest rumor is accurate, the speculation was a bit off, and they should have been targeting a different device. Supposedly, insider sources said the new Moto G is none other than the final name for the Moto DVX.

Of course, what is odd about this trademark filing is its timing. Google only filed for the trademark on October 15th. Why would they wait to the last minute to suddenly change the name of the DVX? There are at least a couple possible theories. One, either the Moto G will actually be a different future device, or, Motorola's marketing team decided they needed the name of the new cheaper Moto X variant to differ from that device a bit more. They likely don't want consumers comparing the two phones too closely, considering the DVX is likely to carry a $250 off contract price.

What do you guys think?

Source: PhoneArena
 
I'm not sure why anyone believes Motorola will sell a $250 off-contract smartphone. To do this and even have a chance at profitability the phone would either be crap or they would need a highly efficient supply chain like Apple or Samsung. Apple and Samsung have tons of leverage in the supply chain business, because one can guarantee unprecedented volume to their partners and in Samsung's case, it actually manufactures much of the components in the chain. Moto will sell this phone at $400+ like every other US smartphone they introduce.
 
Moto will sell this phone at $400+ like every other US smartphone they introduce.

The thing is, this is meant for emerging markets like China. They are already use to very cheap and affordable (for us at least) smart phones. There is no guarantee it will even be available in the US, we're just crossing our fingers for better and cheaper competition.
 
The difference in manufacturing labor was like $20. Labor costs matter on the margin, but the bulk of what drives phone pricing is R&D and hardware. They would lose a ton of money selling even a "cheap" Moto X for $250.
 
The difference in manufacturing labor was like $20. Labor costs matter on the margin, but the bulk of what drives phone pricing is R&D and hardware. They would lose a ton of money selling even a "cheap" Moto X for $250.

Agreed. Plus even the best phone doesn't sell without a decent marketing budget. Just ask HTC.

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