Although no details have leaked out, there is a rumor floating around that Verizon may be working on a "Droid Loyalty" program. Basically, the premise is that there is a growing frustration that consumers feel with the rapid pace of smartphone development, especially with the Droid branding, because there are times where a consumer has a disincentive to purchase. This arises either because they are "holding out" for the next better phone, or the consumer feels disenfranchised because a few months (or sometimes weeks) after they buy the latest greatest Droid, a new and more powerful one is released. Supposedly, this "Droid Loyalty" program will seek to address that, and encourage trying out the newest devices. We shall see if it is for real, and if they can pull it off...
Source: TalkAndroid