Are leaks really leaks? Before a device get released to the public, months before we get "leaked" fuzzy photos to full blown previews. The typical response from the manufacturer is normally a statement of "disapproval". As a result we find ourselves (me in particular) getting angry that an individual is violating ndas (non-disclosure agreements) for 5 mins of fame. 5 mins because the moment the phone is released everybody seems to post a review to the point the person who posted first becomes irrelevant. Then 2-3 weeks after the device has been made available for purchase it is on to the next one. Though there are some people who foolishly violate the ndas it is also apparent that some of these leaks are a result of the manufacturer. If a manufacturer really wanted to control a leak they could do so.
Back when the galaxy nexus was at its pre-release phase there was so much fanfare built up based on talks via social media that google and manufacturers did not have to spend a lot of money on advertising because people were willingly doing the task for them for free. I believe manufacturers took note of this and as a result allow (correction) control the leaks to where they are putting out information in the form of pictures to build up hype and talk about their device so at the time of release they have already not only build the hype but have made their product the topic of discussion which helps with advertising. The point of advertising is getting the word out and if the word is already out advertisers can focus their attention in weaker markets. So for me I no longer see a leak as a leak like someone is "risking" something to give us a peak, instead I see a leak as the manufacturers way of building up hype for their upcoming device(s). What do you think about leaks?
