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T-mobile has just announced their acquisition of TV tech pioneer "Layer3 TV". They will be launching an all new TV service in their "Un-carrier" fashion in 2018. T-Mobile will be working closely with the Layer3 TV team to build their new TV service. John Legere CEO of T-mobile hopes to bring some extra choice to the market place and remove the normal pain points of cable TV.
The strategy here will be to "do away with multi year contracts, confusing sky high bills, exploding bundles, clunky technology, outdated UIs, closed systems, and lousy customer service." T-mobile will utilize its LTE service to deliver TV. Layer3 TV already offers streaming cable tv services in 5 cities nationwide.
Layer3 TV does seem like a premium service in the midst of the other streaming cable options available. Services like DirecTV Now and Youtube TV only offer a handful of channels while Layer3TV gives you the entire IPTV experience with more than 275HD channels, the ability to record up to 1000 shows, and the ability to record up to 8 streams at once. If T-Mobile finds a way to offer this exact service over LTE for a fraction of the cost of traditional cable they may be able to gobble up a huge chunk of the market. This definitely looks interesting. I look forward to see what T-mo and Layer3 are able to come up with.
via T-mobile