According to a new report from marketing research firm, Consumer Intelligence Research Partners, T-Mobile's campaign to shakeup the mobile industry is finally having a noticeable affect on consumer numbers. Their report indicates that T-Mobile had the fastest growing marketshare of any carrier last quarter. This was the third highest overall share in the market with only 15%, but this is up from 13% in just the previous quarter.
In contrast, Verizon remained flat at 35%, while AT&T lost marketshare, shrinking from 29% in the previous quarter to 28% in this one. T-Mobile wasn't the only winner here. Sprint's marketshare grew marginally from 8% to 9%. CIRP cofounder Mike Levin attributed this growth to the following: “Both T-Mobile and Sprint have led the market with novel and disruptive offerings, and consequently seem to attract new customers.”
As we have seen from previous reports, Both Big Red and AT&T have been coming out with slightly more competitive rate plans and special offers. It seems probable they have been paying attention to these numbers as well and are slowly stepping up to do something about it.
Source: CIRP