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Two Commercials for the All New HTC One M8 Arrive with Actor Gary Oldman

dgstorm

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[video=youtube;30aN29-r400]https://www.youtube.com/watch?v=30aN29-r400[/video]​

Fans of the famous character actor Gary Oldman might be pleased to check out these two brand new commercials for the all new HTC One M8. They definitely appeal to a more "discerning" crowd and the direction/theme of the commercials is very powerful. It looks as if HTC is trying to build their product mystique by marketing the device as a higher-end smartphone for the elite.

[video=youtube;WHdYDNs0qq4]https://www.youtube.com/watch?v=WHdYDNs0qq4[/video]​

This isn't a bad approach in the least, and definitely makes more of an impact than the silly Robert Downey Jr. commercials. The HTC One M8 is a premium product and one could argue it deserves a "premium" reputation. If HTC can build up their brand cache, this could be an effective way to gain marketing traction against the Samsung-Apple duopoly stranglehold.
 
I do like that HTC's push is to get consumers to think for themselves. Don't buy blindly because it's Apple or Samsung, look at the product you're about to spend your money on. I like the campaign.
 
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