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Google has just announced a change to the appearance of the Google Play app icons. This will be specifically for the Play Store, Play Movies, Play Music, Play Games, Play Books, and Play Newsstand. The changes to the icons will give them a more unified look. These icons scream PLAY STORE! The new look reminds me of icon masks. Basically the icons are wrapped in a colorful Play button.
You have to wonder why Google didn't do this before. The older apps are kind of vague. You kind of have to guess what they are as it just isn't obvious. The new icons make it pretty obvious that these are place to go and buy content from google.
via Android