
Most of you probably know by now that on July 15, Amazon will be hosting a massive "Bigger than Black Friday" sale called Prime Day. Well today, Walmart announced that starting Wednesday, they will offer thousands of new online-only "rollback deals" and lower its free shipping minimum order to $35 from $50. Walmart's sale period will run for multiple days unlike Amazon's one day sale.
Fernando Madeira, president and CEO of Walmart.com, said the following in a statement on a company blog:
We've heard some retailers are charging $100 to get access to a sale. But the idea of asking customers to pay extra in order to save money just doesn't add up for us.
We're standing up for our customers and everyone else who sees no rhyme or reason for paying a premium to save.
Walmart did not say what items will be discounted, but you can pretty safely assume that there'll be something for everyone.