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Several days ago we learned that Samsung has baked support for ad blocking right into their browser. Of course this move is pretty controversial. On the plus side blocking ads keeps you from inadvertently downloading a virus through a hacked ad server. Blocking ads can also speed up your web browsing experience and save data. On the downside blocking ads means your favorite creators and websites get absolutely no revenue when you view their free content. No revenue would mean that creators can bring you less of the content you love.
Google may have the perfect solution. Google will now warn you when you load sites with sketchy ads and buttons. They announced "Safe Browsing" today. You will see warnings when ads present themselves as system operations (ie your system is out of date click here to update). With these warnings users will be less likely to infect their computers with malware, and can still support the content they love by leaving ads turned on.
via Google