Things are not worth their price because of how much you use them or need them. They are worth their price because of economics 101 "supply and demand" of the item (there are other keyboards that are arguably just as good as A.I. but cheaper). This means A.I. is charging too much. They would make a lot more money while taking away some of swiftkey sales if they charged $3 or even $2 cheaper. The ideal is too maximize profit and not care about pride in what a program should be worth. This is business 101.
I understand what you're saying, but I don't agree with it. Sure, Ferrari could make more money if they sold their cars for $40,000 cheaper. You could argue this same thing with just about everything.
There is nothing wrong with having pride in your product and pricing it accordingly.
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