Can a new competitor to music streaming services like Pandora and Spotify actually thrive in the world market? If that competitor is Amazon, the answer is likely yes. According to latest intel, Amazon is preparing to launch their own "Prime" streaming music service sometime in the near future. Supposedly, Amazon will include the music streaming service as part of their Prime service which many folks already pay a yearly subscription fee for.
Could this be one of the reasons why we have also been hearing rumors that Amazon might raise the price of their Prime service from $79.99 per year to as much as $120 per year? This seems possible. The source of this report also indicated that Amazon is trying to work out better deals with record labels than is currently seen with other online streaming services.
Overall, it is not too surprising if Amazon does move into streaming music. It definitely fits their business model of offering nearly every type of content imaginable. In fact, it's probably a matter of "when" not "if."
Source: recode