We have reports filtering in that the Verizon version of the Moto X has already started receiving the Android 4.4 KitKat update. This only applies to folks who are Verizon Wireless beta testers in the Motorola Feedback Network. Still, it bods well for am imminent launch of the update to all users. Verizon usually doesn't send out a test update unless it is very close to completion.
If you feel like you might just start seeing pigs fly, you are not alone. It's highly unusual for Verizon to start getting new updates sooner than other carriers for their devices. This suggests they have been working diligently and closely with Motorola to knock out this update quickly. More than likely we can expect the final rollout within the next 3-4 weeks; we'll keep you apprised as things develop.
In the mean-time, if you are one of the lucky soak test partners, don't share how you like it, because we don't want you to get in trouble and lose your Moto Feedback Network status.
