Oops, my bad... I apologize. I targeted on "international" and jumped on that without looking at the details. But then there are these stats, not a remarkable difference especially when advertising is directed to men...
Changing Demographics of Tablet and eReader Owners in the US | Nielsen Wire
Mobile Devices - New Media Trend Watch USA
Percentage of smartphone, ereader, and tablet owners who are female:
- Third quarter of 2010: 47%(smartphone) / 46% (ereader) / 39% (tablet)
- First quarter of 2011: 48% / 56% / 42%
- Second quarter of 2011: 50% / 61% /43%
(nielsenwire, August 2011)
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But there's quite a difference in your situation and this one. If your company tweeted "check out our hot network administrator" with a picture of you then yes there'd be a point.
However, again this model was solely hired to be eye candy. Nothing more nothing less. You know it, i know it, asus knows it and she knows it.
To go this crazy over something that everyone knows is ridiculous. Like the model was like "whaaat? They were looking at my ass? I thought they'd appreciate my mind!" when she got wind of the comment.
Much ado about nothing and a prime example of hyper sensitivity
Yes, let's see what would be said if this was a cooking product convention with a muscular male model in a speedo in a demo kitchen next to a hanging pot/pan rack with the tag "Now that is one well hung rack"
or better yet, a vacuum cleaner display with the same dressed model and the tag "Now available with an extra long hose for those hard to reach places."
Yes, it's true she was hired for her looks, and everyone in the situation knows it. Yes, the Tweeter was probably just saying what everyone else was thinking. Yes, sex sells. I'm not stupid - I know all of this. Just because these are 'facts' does not mean that it's a good thing that they are. Just because they're 'facts' doesn't necessarily mean it's professional to have Tweeted that, nor is it acceptable to objectify women, which is what this is.
Maybe this instance is hypersensitivity, but the issue of objectifying women (and men too) as a whole is definitely worthy of sensitivity. There's women recognizing that their appearance is powerful and can sell a product and choosing to model, and there's men thinking "Oh, she's a model so it must mean that she realizes it's alright for me and others to objectify her!"
It's like a man assuming it's acceptable to cat call or touch a woman dressed provocatively simply because she is dressed as such. Just because she's choosing to wear a certain type of clothing doesn't mean she wants you to behave like that. Just because a man can't keep it in his pants doesn't mean a woman can't dress however she damn well wants.
There's that defamation of character thing that jntdroid was talking about. You're assuming that every guy who sees that girl is thinking "wow what a hot chick, let's objectify her!"...simply not the case. I think the mature people in the crowd realize that she's taking advantage of her good looks to get a job, for which she knows she might get some comments and she's damn well ok with it. Like I said before, as much as some want to make her out to be, she's not a damsel in distress just trying to make ends meet, and luckily was cursed with beauty so begrudgingly took this job wearing slinky clothes. She's probably laughing at the tweet more then anyone else!
people on twitter whine about everything. its like you can't make a single comment anymore without someone getting offended. there's a huge difference between men just outright objectifying women and someone making a comment about a woman who knows exactly what she's doing.
on another note, your last part about her wearing the clothes she wants doesn't mean she wants you to act a certain way, reminded me of dave chappelle's how women dress standup in DC haha. i wont post the link here because it'll open another can of worms, but it is on youtube for those curious.
it's just a joke, lighten up...both men and women should stop being so sensitive about something so insignificant. i'm sure the girl went home very happy that night, after having been paid for her work, and she wasn't forced to do anything she didn't want to or wasn't prepared for.
My beef isn't with the men that the tweet was target at, my beef is with the person who tweeted it. For all I know, no one that saw the tweet agreed with it.
I have a hard time not feeling that jokes objectifying women are significant. If we down play jokes that are offensive and don't let the joker know that it's not okay, society will keep up with it.
OMG. No one has a problem of them objectifying women to sell merchandise until someone makes a juvenile comment pointing out what's already there. Why don't these people attack the porn industry or even modeling. How about defaming Sports Illustrated for their classic Swimsuit Issue? Miss America has a swimsuit segment so you can admire ... you get it. GET OVER IT, the female form is going to be admired forever regardless of what self righteous bigot's the world over whine about so they get respect for a high moral code. Which in turn makes them more attractive to women. Self righteous women at least. How ironic.
WTF is wrong with the comment? I swear the world is turning into a bunch of politically correct fake pansies, isn't she a model hired for her looks to sell a product ?