Just for those of us who are truly clueless, what's the harm in buying your droid from a non-'premium retailer?'
I think the only issues would be warranty/repair stuff. An official Verizon store will not accept a phone bought from a non-verizon retail store for any warranty issues. You will have to return to the store you purchased from. When would this be an issue?...let's say you bought from a store in Colorado and traveled to the east coast only to drop your phone in the hotel toilet. You're then screwed because the Verizon store won't help you out.
I've done some more research and found that GoWireless has a decent reputation and there are many GoWireless stores around where I live and where I would most likely travel. So I feel a bit better. I still feel silly because the GoWireless looks just like a real Verizon store which is where I thought I was and thought I was buying from.