As long as people keep believing that these companies are being crippled by people who consume massive amounts of data they will continually get away with whatever they feel like doing. I can probably bet that like Verizon, the people on Comcast that are using "MASSIVE" amounts of data is either at or less than 1%. I'm sorry but if a company that is pulling in billions in revenue every single year and 1% of your user base can make you feel the burn.....then maybe the problem isn't consumers. With 4K content picking up speed, they need to think about upgrading to make sure they can handle it, not data capping because they can't. With that said though some of the blame can be passed on to consumers, specifically the consumer who is always "more than happy to pay for a little bit more"