ddfuji, I understand that reasoning, but when I buy auto insurance, and then I total my car (as did happen when I was broadsided and flipped), I don't expect the insurance company to go and get a "Like New Replacement" vehicle, I fully expect a showroom new vehicle, <10 miles on odometer (*and I did*).
As for the packaging, if it is a brand new phone, it will come in a Motorola branded and fully printed box inside a shipping box, and will come with all original accessories, including a new SD card and SIM. If it is a CLNR (Certified Like New Replacement), and you have the Verizon insurance it will come alone in a shipping box with a white cardboard folded insert, and the phone will be slipped under a plastic sleeve shield on that insert to keep it from flopping around during shipping. It will come bare, no accessories, but will appear brand new and will have all the same screen and back plastic protection tapes over it. I can't speak for how items replaced by Asurion will be packaged since I've never bought the insurance.