If thats what the phone looked like when you started .. after you start to apply the sbf it will switch to another black screen that says SW Update... RSD should do it's thing then the phone should automatically reboot...
To build on that, if you start the rsdlite program and it goes through 100% with out switching to the SW Update page, and instead sends you to the M logo, then your rsdlite program may not be set up correctly or you dont have the drivers. When I first tried rsdlite I had the same problem. I had to make sure I installed the patch into the motorola folder which is on your c drive, program files (mine is actually under program x86 files), motorola folder.
This is important that that patch (pst_flash.ini) is in that folder or it will not go through.