aaf709 said:
I remember the ads emphasized that the RAZR was "thin." Like advertising a car saying that it's a great car because it's red. The Maxx ads emphasized that it had the longest talk time. Better, but not showing what the phone could do.
You gotta remember who the ads are targeted at.
They don't care about the people who browse this and similar forums. We're not going to be persuaded by advertisements. And we're not a large enough consumer base to warrant added advertising expenditure.
Most consumer goods aren't advertised by technical specifications. You used the car analogy so I'll continue using that:
-Yes in car commercials they mention miles per gallon.
- Yes they mention warranties.
- They occasionally mention horsepower and engine size.
But what do they close with?
- They make the car seem cool.
- They tell you how sleek it is.
- They tell you, "yeah it does this (what all other cars do) but why not look like a bad ass while you do it?"
Why do all truck commercials have a grizzly sounding man drawling out "when life hits hard, the -insert truck model- keeps trucking"? Because it sounds manly and cool.
Everyone knows smartphones can do cool stuff.
Everyone who cares knows the spec difference between the phones.
Commercials are intended to be subliminal propaganda not informative PSAs