I didn't mean any sarcasm.... Just that this is the first time we have ever seen them break the "Thursday Release" mold. So if they are going to do it once or twice, why not three times. I do believe that the ad campagine won't start until after black friday, but when the phone actually goes on sale is wide open. Keeping in mind that they wanted the Razr on the 10th but bumped to the 11th for the 11/11/11 at 11:11 thing, I wonder if GN called dibs on the 17th and in order to get the Rezound out before Thanksgiving and not have to major releases on the same day, they threw it between the Razr and the GN...