Ok folks -
I have a couple of friends that are not very technical at all who have purchased the Droid. They've both had the phone for about 3 weeks and have not even been to the marketplace yet. I've sent them here but so far they only use their Droid to answer phone calls and check emails.
Any suggestions on how to help them understand the power of the Droid?
I'm not a very technical person. Oddly, I have been selling software and internet apps for years though! My gift is explaining the technical to normal humans.
Once I realized I couldn't break hardware by fooling around with software, I became our company's best salesperson. When they tapped me for sales, I fell out of my chair( I am so not a techie). And I've even helped the people who really understand the software come up with great new ways to use it and tweak it.
So to sum it up, I speak in English. So do the people with the checkbooks.
Or in this case, your friends.
Don't go at them with all your 'jargon'. They will not understand it, they will not be impressed by it, and they will start to avoid you whenever they can. Furthermore, they will stop asking questions for fear of looking stupid. If you want to succeed, you have to speak in English. Pose it in terms of the problems they'd like to solve--how will they use it? Not 'how does all the tech make that happen'. Then offer a solution, in ENGLISH.
ETA: Really, you need to get them talking, freely, about the things that are difficult for them to do today. What frustrates them, what would they do with a handheld device in a blue-sky world? Get 'em talking. Which means you are mainly asking q's and then listening. Get 'em talking!
Once you know their needs/wants, you can recommend some apps and ways to use the phone. You can guide the conversation with the questions you ask because you know what the phone can do.
It does no good to say, hey, did you know that you can completely customize this device? You'll get blank stares.
But if you ask them how they use the phone while driving. What would they like to have in the car, period? Don't even limit it to handhelds! What can't they do while driving that they'd like to do? How many devices are they currently using to meet those needs? Etc. Then you have a starting point to explain possible solutions....
For another example, ask them how many times they've heard a song they liked but had no way to identify it so they could purchase or download it. You just sold Shazam.
Ask them how many times they've been at Target, Best Buy, etc. and sort of thought that was a good price on something, but held off so they could go home and research it in the internet first. OR worse yet, bought it and THEN researched it on the internet to find out they'd been taken. You just sold Shop Savvy. I love this one because the 'cost of doing nothing', which is what a software sale is always up against, is immediate here.
Honestly, with this phone? The best question you can ask is when were you really bothered that you didn't have a computer? 'Cause there will almost always be an app for that problem.
Think of function, problems, needs. Then offer a solution. You're in sales now, baby!:icon_ banana:
