I dunno. She has that sex appeal within both genders just like Angelina Jolie. While it obviously appeared to be marketed towards males (which a majority of them are given the superbowl's demographic, even though its moderately changed within the past decade) it held an emphasis on what appears to be their new marketing device within the blur technology which leaves gender bounds behind.
I still don't get how/why people are suggesting this was a Devour commercial. I felt it seemed obviously geared towards blur technology and progressively growing social networking trends of the past couple of years. It may have used the new phone as a subliminal marketing tool, but the real emphasis was on "hey, look at the ease I can browse/edit my social networks from on the screen of my phone."
Now, while this seems a mute selling point, you have to realize the fact you are posting on a website such as this sets you aside from a majority of the public. Not to say there aren't plenty of ignorant people around (myself included in many issues), but the knowledge on specific tech-savoy sites is in no-way proportional to that of the general public. For example, at my former store we listed a majority of what I would call were the "major" specifications for phones in laminated flip-cards next to the phone. However, listing something such as "twitter pre-installed" (even if an app for the phone was easily downloadable for free) would cause it to be a much larger seller than a phone substantially better than it at a similar price. It is for this crowd that this commercial was published. To attempt to put a modern day Razr back on the map for motorola.
