I keep my phone at the lowest brightness setting (and use a quick toggle to 50% if i need to see it better in bright light).
I use for email all day (20-40 messages read, 10 replied)
text all day (20-30)
2-3 navigation sessions
5-10 phone calls (30-90 min total)
some web browsing, occasional video
newsrob RSS reading
and even some slacker streaming (30-90 min)
and the screen on a 10 minute time out (i manually sleep it, but hate it when it fades when I'm looking at it)
my stats show screen on over 50% of the time (51%) and phone on ~10% of the time since last unplugged, and I'm getting 9 hours before the 15% warning. very happy.
the key was to turn on facebook sync, set the bright to 10% (still bright enough for most times), and manually lock the phone whenever i stop using the screen.