Here are some interesting Motorola statistics to share with you guys today. This is actually a combination story, including stats from the end of last week that we didn't get a chance to post and some new stats posted today. Apparently, the Moto G has been a monster success for Motorola. In fact, sales of the Moto G have been the largest in the history of the company.
This was primarily fueled by excellent market penetration in India, but not limited to that market. Motorola Vice President Magnus Ahlqvist had this to say,
...it is safe to say the sales of Moto G have far exceeded Motorola’s, as well as Flipkart’s wildest expectations. In fact, Moto G has seen the largest sales ever in the history of Motorola. ~ DNAIndia
Beyond the phenomenal success in India, sales of the Moto G have been remarkable elsewhere too. Another stellar example is in the UK, where the Moto G has helped Motorola rise from a practically non-existent marketshare to 6% of the market in a few short months. Here's a quote with additional details regarding the Moto G's success in the UK,
Kantar's report shows that the Moto G has been taking sales away from Samsung and Nokia in the low to mid-range arena. The result is that the Lenovo subsidiary now controls 6% of the U.K. smartphone market. That is a big deal considering that prior to the Moto G's November release, Motorola's presence in the U.K. was practically non-existent.
According to the data employed by Kantar, Motorola Moto G buyers in the U.K. are young, with lower income. Male buyers are dominating the purchase of the phone, accounting for a whopping 83% of Moto G sales in the region. About half are between 16 and 24, with 40% earning under £20,000 ($33,300 USD). Kantar adds that 48% of the phone's sales in the U.K. were made online.
It makes sense that the Moto G would be a great success. It's a solid device at a very affordable off contract price. In places where 4G LTE is not the norm, it is the top dog when it comes to affordability and its price to performance/quality ratio.
What do you wanna bet that execs at Lenovo are patting each other on the back right now?
Source: KantarWorldPanel