I commute to NYC Mon - Fri, and while I walk to the subway, I see several large ads for the Moto X, "designed by you". I remember them because they would show a picture of a cat who had been shaved to look like a poodle, and then a phone that matches the color of the cat, or something like that. I thought that was a crazy ad. I thought it was cool, because it highlighted a phone that is customizable.
Again, while on the train, I see ads all along the top of the train, "not one or two combinations, but thousands. Moto X, designed by you".
Advertisement is the not the problem. The problem is that it may be too late for another Android phone manufacturer to take the thunder away from Samsung. So many of my colleagues at work have Galaxy S4's, even some coming from the iPhone. I don't want an S4 for that reason alone, but I'll be da..ed if that is not one hell of a phone.
Designed by you is cool, but unfortunately the next big thing is already here.
