There's an awesome advantage to the Moto X Pure Edition (the US version of the Moto X Style) that Motorola didn't really discuss in their unveiling yesterday. The Moto X Pure will not be subsidized by any of the US carriers. It will only be available for full retail, off contract at the Moto Maker website and other retailers (like Best Buy and Amazon).
The reason this is a great advantage is that the phone is likely going to get very fast Android updates because there are no carriers to interfere with or slow down the process. That basically makes this Moto X very much like a Nexus device.
There is a down-side to this, and that is that if no carriers offer the device subsidized, the only way you can purchase the device is at the full retail price. Of course, at a starting price of $399.99 it's $200 to $300 less than your typical flagship device off contract, which isn't too terrible. What do you folks think?