Just talked with Verizon rep. She told me that the early upgrades cannot be done online. Hence, you will not see the lower price. You will have to call the online rep or go into a store. She assured that all verizon stores, including the sometimes crappy dealers, should be aware of that promotion. You will have to be a little more patient I guess.
She also told me that she tried to order one for another person and that the system will not let her do it until midnight pacific time, which would correspond to the wirefly.com stuffz. She did not sound 100% sure on that one though.