New Droid Commercial Looks SOOO MUCH BETTER

[Romple]

How come I don't have that crazy blue globe app explosion app switcher at the end?

 

[zenman77]

I think it's really cool that although we don't have the latest phone it's still showing up in commercials because of how incredible this thing is..........

 

[Tegamal]

Multi Tasking and taking names : ) niiceeeeeeeeeeeeee

That sounds like Stacey Keach doing the v.o.

I actually thought it sounded a lot like Lance Henriksen.

I don't think I've seen the girl & the mother one, I don't watch much tv, if I do, it's on DVR & I just skip the commercials.

 

[jsh1120]

I continue to wonder if there is a single female on the advertising agency's creative team. Overcoming my wife's resistance to the extreme gender bias in the advertising and design was the biggest obstacle to her getting a Droid. She tried the Eris and hated it. Stated flatly that she would not use a phone called "Devour." Eventually she gave in and loves her Droid, but it was a struggle.

 

[sc4fpse]

I continue to wonder if there is a single female on the advertising agency's creative team. Overcoming my wife's resistance to the extreme gender bias in the advertising and design was the biggest obstacle to her getting a Droid. She tried the Eris and hated it. Stated flatly that she would not use a phone called "Devour." Eventually she gave in and loves her Droid, but it was a struggle.

Even if there isn't a single female on the advertising team, I'm not convinced that's a bad thing at this point.

Keep in mind, one of the Droid's commercials likened the iPhone to a princess. The iPhone definitely has a more feminine style and look to it. I would say that given the sales figures for the Droid, the sort of masculine marketing to males that we've seen is just what the Droid needed to be an absolute success.

Gender bias be damned -- I'm sure that by directing their marketing efforts towards males, they sold a lot more Droid than they would of if they had marketed it equally to both sexes.

 

[Sweettooth]

Honestly if you think about it, apart from the dark, Terminator-esque advertising, they really aren't targeting males specifically. If they were you'd think they'd find a way to integrate some of the technical specifications into the commercial. The only thing that seems to make a phone targeted towards females is showing some ditz prancing around shopping, sitting at a cafe, or bathing while she mindlessly scrolls through text messages and music albums. :icon_rolleyes:

 

[jsh1120]

I continue to wonder if there is a single female on the advertising agency's creative team. Overcoming my wife's resistance to the extreme gender bias in the advertising and design was the biggest obstacle to her getting a Droid. She tried the Eris and hated it. Stated flatly that she would not use a phone called "Devour." Eventually she gave in and loves her Droid, but it was a struggle.

Even if there isn't a single female on the advertising team, I'm not convinced that's a bad thing at this point.

Keep in mind, one of the Droid's commercials likened the iPhone to a princess. The iPhone definitely has a more feminine style and look to it. I would say that given the sales figures for the Droid, the sort of masculine marketing to males that we've seen is just what the Droid needed to be an absolute success.

Gender bias be damned -- I'm sure that by directing their marketing efforts towards males, they sold a lot more Droid than they would of if they had marketed it equally to both sexes.

Interesting theory. Ignoring half the population is a good marketing strategy? Or is it your contention that males suffer so much from testosterone poisoning that they wouldn't buy a phone a woman might purchase? Could be. There's lots of evidence that gender insecurity is far greater among males.

 

[Sweettooth]

I continue to wonder if there is a single female on the advertising agency's creative team. Overcoming my wife's resistance to the extreme gender bias in the advertising and design was the biggest obstacle to her getting a Droid. She tried the Eris and hated it. Stated flatly that she would not use a phone called "Devour." Eventually she gave in and loves her Droid, but it was a struggle.

Even if there isn't a single female on the advertising team, I'm not convinced that's a bad thing at this point.

Keep in mind, one of the Droid's commercials likened the iPhone to a princess. The iPhone definitely has a more feminine style and look to it. I would say that given the sales figures for the Droid, the sort of masculine marketing to males that we've seen is just what the Droid needed to be an absolute success.

Gender bias be damned -- I'm sure that by directing their marketing efforts towards males, they sold a lot more Droid than they would of if they had marketed it equally to both sexes.

Interesting theory. Ignoring half the population is a good marketing strategy? Or is it your contention that males suffer so much from testosterone poisoning that they wouldn't buy a phone a woman might purchase? Could be. There's lots of evidence that gender insecurity is far greater among males.

Ignoring more than half you mean. I like how manly the phone appears and had it looked to cute and sleek I probably wouldn't have bought it but slap a pink cover on anything and it adds that feminine touch.

 

[928Droid]

I lOVE the whole app globe ball thing that dissipates at the end.

EDIT: OK I REALLY wish our phones could pop up a virtual globe of all our apps. That puts the 3d launcher on the nexus one to shame lol!! Come on google get to coding!!

As the projector technology keeps evolving there may be a day when they do that.. could you imagine a 3D Hologram pop up above the phone like that "globe" .. sweet!!

 

[NYZ93]

i told ya it was a good commercial

 

[drewfuss]

love it. take that mr jobs and ur old school way uncool isuk device

 

[kenc3dan]

Love the Droid, got it right here, never trade out for an iPhone.
Still...don't ask it to do Bluetooth voice dialing in your car like your old RAZR could.

 

[pyro6128]

Interesting theory. Ignoring half the population is a good marketing strategy?

Yes, its called market segmentation. A company has to decide how it is going to market a product. Often times it does not pay to try and target everyone. Some companies decide to straddle their segmentation in an attempt to draw business from multiple segments. However, a lot of times the marginal returns on investment from the additional advertising to target those additional segments are not great enough, and not always positive. In this case, I'm willing to bet that the marketing team involved realized that apple had a large portion of both the female market and the market of people that just want their phone to be relatively simple. We can see this from the way the iphone commercials are created. The droid has a different demographic as shown by their commercials. The commercials comparing the two (on both sides) are meant to switch those users that are on the fence and who are always looking for the latest and greatest. With their marketing strategy, they target their male segment as intended, and then get any sort of runoff from other segments they can without the additional ads.

Move forward a bit, now it appears that the droid has served its purpose for both verizon and google. Verizon, realizing that it has taken care of its segment very nicely, has put out the commercial with the mother tracking her child in the mall. My guess is that verizon has seen the gains it wanted to from its initial marketing plan and is now implementing another phase where they will begin to attempt to draw in some female/mother users. However, my thoughts are that verizon will not invest nearly what it did with the male segment. Too much time has passed since the release of the droid. Any good marketing team realizes that proper segmentation is constantly evolving throughout the product's lifespan.

 

[Tegamal]

I just saw the mother/daughter comercial while my kids were watching America's Funniest Videos on ABC Family. She does have a black taskbar along the top of her screen.

She's a rooter!!!

 

[MiXoLoGiSt]

I just saw the mother/daughter comercial while my kids were watching America's Funniest Videos on ABC Family. She does have a black taskbar along the top of her screen.

She's a rooter!!!

LOL something motorola and verizon are against and its a rooted phone. Maybe they grabbed one of the phones from a Verizon store that users from here on the forums rooted lmao :rofl3: