The problem with the iPhone issues was that it wasn't the phone that was defective but the non-proprietary 3rd party chargers that were causing the Apple batteries to overheat. Apple couldn't really do anything about that, as it wasn't anything they could have or really should have tested themselves before release, so the only thing they could do was tell people not to use those chargers, which they did. Samsung's issue is that the Samsung batteries will overheat and ignite using the charging plug and cable provided within the Note 7 box upon purchase. By using the Note 7 as designed using the Samsung provided equipment, the phones are blowing up. That's not a good thing.