I voted for the HTC One, but am really happy to be getting my Moto X (delivered yesterday). The HTC One has one very annoying feature, the HTC logo in the middle. The Home button should have been in the middle, heck, it could have been the HTC logo.
I love that it has an IR blaster, something I've been wanting since the OG Droid. I love the Zoe feeds. I think the camera is great. Build quality is top notch.
The HTC One, is the one. GN3 is too big for me, even though I am 6'3, with large hands, I don't want a device that big in my pocket. S4...well, everyone and their momma have the S4; it's a gorgeous phone, but too many have it.
The Moto X has a smaller screen, I wanted at least 5", and the Moto X, doesn't have an IR blaster, but the X was affordable out of pocket, and available for Verizon. It's beautifully designed, and seems ultra buttery smooth.