Carl Pei, the co-founder of OnePlus, indirectly admitted that his company tends to over-hypes their devices. He recently took to Twitter and shared that OnePlus, "...needs to practice the art of underselling." Geee... ya think?
It's one thing to want to build up excitement for your product, but to blatantly disappoint your fan base by backtracking on promised features undermines your ultimate goal. He is correct that in the future his company should "under-promise" and "over-deliver," instead of the reverse.
Do you think consumers will be willing to give them one more chance to do that?