Samsung realized that they needed to go in a different direction "design wise" , their mobile division was starting to take a major hit, and changes need to be made, drastic ones at that, that is what happens at any big corp. when things are not falling the right way, and people will lose jobs over it "as it was the case at Samsung Mobile", the big boys needed to see change, and change they got in a fresh new look at Samsung mobile and it's new design language, it started with the Note 4, and it continues with the S6, and this is just the beginning of better things to come from Samsung, and getting rid of the heat missile called Snapdragon was the first step in the right direction.
This phone will sell like hot cakes, and the marketing campaign for the S6 will be nothing like anyone here has ever seen.