this is extremely cool and revolutionary tech. Like someone said before, this is a game-changer. The possibilities for this are endless, roll up TV screens, wraparound TVs (forget surround sound, how about surround screen), touchscreen devices that no longer have to conform to any specific form factor (generic rectangular slabs), etc, etc.
However, even if it does come out in 2013, early, late, whatever, chances are I won't be able to afford it for at least a few more years after that. I love checking out new tech, but for price reasons I usually wait until the second gen products are available, and I have a feeling that these are going to be expen$$$$$$ive.