In August Sprint followed T-Mobile's lead by announcing they were getting rid of contracts. They only finalized it in January of this year. Despite that, the Now Network has already brought them back from the dead.
Apparently, Sprint's rationale for this backwards step was simply listening to what their customers wanted. Here's a quote,
"We listened to our customers and are giving them more choices to get their new device," Sprint spokeswoman Michelle Leff Mermelstein told FierceWireless. "Sprint is the only carrier to offer the most choices to obtain a new device -- lease, installment bill, two-year contract or pay full retail price."
Indeed, Sprint's website this morning shows four options for customers to buy a new phone: They can lease devices, pay for them in monthly installments, ink a 24-month service contract, or pay for the full price for the gadget. For example, Sprint is selling the 16 GB iPhone 6s under a leasing model ($26.39 monthly), an installment model ($27.09 for 24 months), a contract model ($199.99 through a two-year contract), and full price for $649.99."
What do you think of Sprint's move? Is it wise to give customers more options, or is this just a decision of desperation?