My Turbo was an upgrade as I have a current account with Verizon. The $200 gift card was when we traded in my wife's old I phone for the 6+. In addition I was given $12.00 for my old phone and the store give me an additional $100.00 credit for my old phone to buy accessories. Of course the State of California charged sales tax on the retail price of everything I bought for their pound of flesh. Hope this explains it.