I too is part of the small group of people with unlimited data. You want a whole Superbowl game online under the same limited internet plan? I'm sure that this is going to backfire with VZW and I hope it does as it will open their eyes into offering true unlimited internet again.
No, I'm sure Verizon is hoping all whatever million subscribers they have on tiered data plans will sit there and stream the entire Super Bowl in full HD. Those subscribers will eat up their entire month's allotment of data usage in one 4 hour time period. Verizon can hear their cash registers ringing from all of those data overages.