Actually, I think Apple is being Apple. I think Google is becoming Microsoft. PC, IMO, is still a better value than Mac and I think a large number of consumers realize this. Just like in grad school I think we had offers for discounts on a Mac. Most went with PC. Again, in terms of value and overall capability, same argument - android > apple.
There will always be a market for the IPhone, but as people (especially the teenagers) become more android-literate and apps improve, it's going to be a no-brainer.
The Google and VZW partnership is game changing - note especially that neither relies on nor cares about the handsets, as far as making money. A handset war only benefits both.
VZW with FIOS and 3G/LTE has the pipes for all your communication needs (if they ditch land lines they'll have another box ready fiberoptic solution like VoIP or). I guess AT&T does, too, but it seems to be a really weak competitor to VZW.
If FIOS was in my area, it would be an no-brainer. Ignoring any potential future discount with cell incorporated in that plan, FIOS right now offers cable & Internet $20-$30 cheaper than I get from Cox, with a land line thrown in for free. One-stop shopping for those services, at those prices, is a huge incentive to have VZW, and well there's no IPhone on VZW.